From Brainwave to Business

Sinopse

Shortlisted for the CMI Management Book of the Year, Innovation and Entrepreneurship Category Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales. This book offersadvice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc. Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.

Ficha Técnica